DIVERSITY, EQUITY, AND
INCLUSION MATTERS
Like most industry sectors in Chicago, CRE continues to address and pay close attention to matters
of Diversity, Equity and Inclusion. In the 2022 Mid-Year Report, it noted that nearly half (48.65%) of
companies had a formal DEI program, with another almost 30% having initiatives in place to improve
their firm’s DEI.
The results of the 2023 survey looked more closely at the execution of a DEI plan. More than 45% reported
firms are making great strides while 21.3% said implementation needs improvement. Yet 54.5% reported
their company’s DEI plan needs improvement, is not working, or is not adequately communicated.
Although the industry is making great strides and having some success, it must work harder at embedding
DEI in everything it does.
“As an industry and as a society, we’re not there yet and it is easy to be impatient with the progress
being made. However, the topic remains front and center,” McShane added. “It’s a concern that isn’t
going away. A full solution will take time but worth the effort.”
Hugh Williams, Co-Founder and Chairman of KWILL Merchant Advisors and a special advisor to Sterling
Bay, agrees that matters of DEI are not going to be changed overnight.
“More people are talking about it which creates positive momentum,” Williams said. “But momentum
does not necessarily equate to progress or change. People are trying to find solutions, but it hasn’t
happened just yet. That said, you have to start where you are and go from there.”
Companies are “establishing a ground game,” hiring interns and others at the early stages of their
professional lives. But other critical elements include hiring or partnering with minority businesses on
projects that are in the neighborhoods and underserved areas, are lagging. Some of that is occurring,
but not at significant levels.
“We need to create capacity and opportunity in the development space for minority owners,” Hugh
Williams said. “One of the best ways to keep momentum going and to actually move the needle is to
get people and projects going. We live in a result-based and project driven society, so to me, it’s about
getting deals on the board.”
One example, however, is a 4-acre site in Englewood that Sterling Bay has under control. The site doesn’t
lend itself to the typical live, work, play projects that Sterling Bay normally develops. As an alternative
strategy, Sterling Bay created a Shark Tank like competition where minority developers in essence
compete for a joint venture partnership. Sterling Bay contributes the land and lends its expertise in
other areas, but the selected developer really controls the project. “We are actively partnering with
developers of color, contributing equity by way of the land, putting our shoulder behind the project, in
hopes of getting a long blighted site back on the tax rolls for the betterment of the community. This is
not a non-profit venture – real project, real dollars, real equity created.”
Hugh Williams noted that, generally speaking, women are making strides at being appointed to positions
of increased responsibility within companies, especially within institutions. “For people of color, the hope
is that the rising tide will lift all boats and we will benefit from the rise of the woman.”
Primo is bullish on investing in Chicago citing one of the great attributes of the city is its full embrace of
diversity, equity and inclusion. He specifically noted the level of black and brown entrepreneurship in the
City, and the diversity on all types of civic, business and charitable boards. “With this level of diversity,
where people from all backgrounds and perspectives work seamlessly together, we will continue to
thrive among other urban centers,” he said.
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